In a surprising turn of events, "America's Sweethearts" has been abruptly pulled from Columbia TriStar Films Italia’s schedule, just three weeks before its planned release. This decision has left many in the industry bewildered, especially since promotional materials like posters and trailers have already been distributed.

Revolution Studios has now partnered with Italian International Film (IIF), which plans to release the movie in late January. This shift has caused frustration among exhibitors, who now face a significant gap in their schedules leading up to Christmas. The holiday season is a crucial time for theaters, with few crowd-pleasing films available until the release of "Harry Potter and the Sorcerer’s Stone" on December 6.

The sudden change has also put a financial strain on CTSI, which had already invested in translating and dubbing the romantic comedy into Italian, renaming it "I Perfetti Innamorati." Fabrizio Ferrucci, the newly appointed director general of CTSI, expressed his inability to comment directly on the reasons behind the decision, as the agreement was made in Los Angeles without CTSI's involvement. However, he noted that Revolution Studios often works with independent distributors in key territories, including Germany and Japan, making this sublicensing deal somewhat typical.

Despite the theatrical release being handled by IIF, CTSI will still be involved in the home video distribution of "America's Sweethearts," as part of a six-year deal with IIF. The theatrical release will also carry the Columbia logo.

CTSI's original agreement with Joe Roth’s Revolution Studios included "The One" and "The Animal," all of which will now be released through IIF. Industry insiders suggest that Sony and Revolution found Lucisano's offer too lucrative to pass up, potentially earning more from the sale than they would have through CTSI.

Ferrucci confirmed that IIF will be responsible for all costs incurred by CTSI in preparing the film for release, including the reported $5 million price tag for "America's Sweethearts."

IIF, which has been relatively inactive over the past two seasons, was eager to secure a major title to anchor its new slate. Fulvio Lucisano, the head of IIF, was unavailable for comment, but it is understood that he was keen to make a strong comeback after stepping down as president of the national producers association ANICA on December 31.

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